Last night the E-Myth saved my life


It’s been a while since I have had the time to sit down and write a blog post. This is both good and bad news. Good, because I have been so busy ‘doing’ work and Bad, because I have been so busy! Confused? Well, I was, until a client recommended that I read the book the E-Myth    Granted, it has been around for a long time, but I’d never had the pleasure until now. Aside from it being a really […]

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Branding, who needs it? We Do!

At a recent Colleagues on Tap Coworking day at the Beacon, we had an interesting SpoT chat on branding. Here are some of the key points that came out of it. It’s all too easy to switch off from all of the advertising noise that is constantly buzzing around us, on TV, radio, online, through the door, on the side of a bus, in magazines etc etc etc… So how do you create a memorable brand? Do you need one? […]

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Direct Marketing: ‘Must Have’ or a ‘Spam Sandwich’

As you may know, I host the Colleagues on Tap event held at The Beacon in Newcastle West. We always sit down together in the afternoon and have a natter about something related to our businesses.  February’s chat focused on whether Direct Marketing is a ‘must have’ or a ‘spam sandwich’. We defined direct marketing to be, in the main, email marketing, newsletters & leaflets, and some members of the group confirmed they were already direct marketing with varied response. Key […]

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The barren Lanscape of Business Support for the Over 30s

You’re ready, you’ve got a brilliant idea that’s been gnawing at you for the last 3 years and now, at age 34 you decide this is it! I’m going to see if I can make a living out of this flugelwanger. So you search online, do some quick and dirty research and decide now is the time to test this in the real world. I’m gonna find me some business advice… OK, so it’s a slightly simplified timeline of the […]

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Just Say No

OK, so when it comes to saying no, I’m one of the world’s worst. Part of it is because I think that if I say no I’ll never get asked again and the other is because I’m a bit of a people pleaser. I like to help and I see future opportunities in almost every exchange. That said, there is no quicker way to destroy all of your hard work building up a nice client base than by under-delivering because […]

My top 10 Home Working tools

I’ve been working either partially or completely from home now for almost 5 years and I love it. Aside from the freedom to get up and go run an errand when I need, I love being able to play music and get on with what needs to be done without getting embroiled in office politics. I’m also a lover of technology and have tried and discarded many so called ‘essential ‘ tools in the past, but these are the ones […]

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Is Social Media replacing CRM?

I had a bit of an Oh! moment today as I updated the CRM for a project that I’m involved with. The majority, if not all of my clients are also connections on Linked-In. Does this mean that my CRM tool is all but redundant? I suppose depending on the type of organisation that you run the answer will be different, but it did make me think about why I use it and why don’t Social Media sites, specifically aimed […]

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So what the heck is a Virtual Sidekick?

A Virtual Sidekick is essentially, someone who works remotely, providing professional support services for your business, allowing you to free up more time to do with as you will! I am based in and mainly work around Newcastle upon Tyne. This means that although I, or your assigned sidekick, will work remotely, you can meet up and discuss the individual needs of you or your business face to face. Our main services are: Marketing support Email Campaigns, surveys & Newsletters – […]

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