Branding, who needs it? We Do!


At a recent Colleagues on Tap Coworking day at the Beacon, we had an interesting SpoT chat on branding. Here are some of the key points that came out of it.

It’s all too easy to switch off from all of the advertising noise that is constantly buzzing around us, on TV, radio, online, through the door, on the side of a bus, in magazines etc etc etc… So how do you create a memorable brand? Do you need one? And with the delectable cornucopia of marketing channels to choose from on and offline, how do you manage continuity?

First and foremost a brand needs to begin with who you are, your values, your vision and goals and essentially what you want people to believe in. It can take time to work out what it is that you’re about, what you are really doing/selling. Often this changes and develops over time so your brand should be flexible.

A key theme that emerged from our discussion is that you need to ‘Own what you do!’ We chatted about how you go about go about that and came up with the following points to ponder:

  • What do you do?
  • What are you passionate about?
  • What do you feel comfortable doing?
  • What is right for you, will be right for your business
  • What are your values?
  • Above all be yourself – you’re a pro at it

Your brand is the fundamental building block of your marketing it doesn’t just stop with your logo & letterhead, it’s in your emails, every tweet, leaflets, business cards and when you meet people face to face, the way you present yourself is a direct reflection of your company – You are the brand.

Your message might change for different contexts or different audiences, but your fundamental values and offer will be the same.

Know your audience, your ideal customer, where you want to be and what you want to say.

The more concise and easy to understand it is for you, the easier it will be for your customers.

A business coach or mentor can help you draw out your visions and goals and help you to be clear about what it is that you do.

Thanks for reading and please feel free to add your thoughts.

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